On March 6, 2021, Qatar Airways announced that they have appointed Bollywood actress Deepika Padukone as their global brand ambassador. The airline company made this decision to strengthen its global brand presence and expand its reach in key markets. The appointment of Padukone is expected to enhance the airline’s visibility and appeal to a wider audience.
Qatar Airways is a leading airline company that operates in over 160 destinations worldwide. The company is known for its exceptional customer service and luxurious travel experience. With the appointment of Deepika Padukone, the airline aims to build a stronger brand identity and establish itself as a global leader in the aviation industry.
Padukone is a popular Bollywood actress who has won numerous awards for her performances in various movies. She is also known for her philanthropic work and is a vocal advocate for mental health awareness. Qatar Airways believes that Padukone’s influence and global appeal will help the company connect with new audiences and strengthen its reputation as a premium airline brand.
As a global brand ambassador for Qatar Airways, Padukone will be responsible for promoting the airline across various global markets. She will feature in the airline’s global advertising campaigns and engage with customers through various digital and social media platforms. Padukone’s first campaign for Qatar Airways was launched in March 2021 and featured her exploring the airline’s premium services and facilities.
In a statement, Akbar Al Baker, Qatar Airways Group Chief Executive, said, “We are delighted to announce Bollywood icon Deepika Padukone as the latest addition to our roster of global brand ambassadors. Ms. Padukone is a remarkable artist with a global appeal and will be a great asset in promoting Qatar Airways to the world. We look forward to working with her to create some truly exciting and memorable campaigns.”
Overall, Qatar Airways’ decision to appoint Deepika Padukone as their global brand ambassador is a smart move to expand its reach and appeal to a wider audience. With her global influence and appeal, Padukone is expected to help the airline company establish a stronger brand identity and reach new heights in the aviation industry.